“Looking for lower carb feasting?” asks the ad for the Cauliflower Crust on California Pizza Kitchen’s YouTube account. With a one-month supply priced at $13.99, someone at Olly will be glowing. (The label says little about borage oil and vitamin E.)Īnd high doses of biotin-this supplement has more than eight times the Daily Value-may cause falsely high or low results on some lab tests, including one that’s used to diagnose a heart attack, says the FDA. Translation: Olly is making “structure-function” claims, which require little or no evidence that a nutrient actually improves hair, nails, or skin. The label elaborates: Biotin is a “powerful nutrient helps your body metabolize fats and protein-essential for the growth of healthy hair, nails and skin cells.” And vitamin C is “a key nutrient in the production of collagen, the protein which contributes to your skin’s strength and youthful glow.” Glowing outside,” says the TV ad for Olly Un deniable Beauty Gummies. “For hair, skin & nails,” says the bottle. You don’t have to look too far to find plenty of others. Here’s a handful of some current misleading ad claims. So they play up nuts or protein rather than sugar, “energy” to get you going, veggies no matter how minimal, and more. As long as there’s Madison Avenue, companies will twist the truth to pitch their products as healthy, real, essential, or name-your-buzz-word-du-jour.
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